Growth Product Manager @Nafas Indonesia | UI/UX Design Mentor
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Hi! I’m a Product Manager with over 3 years of experience in Indonesia. Starting my career as a UI/UX designer helped me understand the process of building and growing a product. I was fortunate to be part of the growth journey for a company in Indonesia’s emerging air quality market, where I contributed from increasing the retention rate by 20% to generating a 7-figure ARR. 🎉
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Currently, I’m open to exploring new full-time or freelance opportunities. Feel free to reach me on LinkedIn!
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My third year of the journey as a Product Manager at Nafas. The company has now expanded not only in Indonesia, we are now a multinational company with a new base in Qatar. During this period, the company promoted me to Product Manager. I helped Nafas ship its biggest product year: a full app rewrite, an international market launch, and a unified platform, all while operating as the product and design owner.
Notion—The AI workspace that works for you.
I am currently working as a Growth Product Manager at Nafas, Indonesia’s leading air quality solution and monitoring, where I focus on two areas: driving leads for B2B services and improving operational efficiency. Through product-led growth & product development, I optimized the activation-to-revenue process, achieving a 7-figure ARR within a year without ads, and improved operational efficiency by 30%.
How I helped Nafas achieve a 7-figure ARR in one year | Notion
Making my first career transition from focusing on UI/UX Design to becoming a Growth UX Researcher, I accelerated my knowledge in business processes, growth, and product development. I helped the growth team achieve a 20% increase in retention by uncovering the unknowns about air quality in Indonesia.
How I helped Nafas uncover unknowns in Indonesia’s air quality, boosting retention by 20%. | Notion
